If you still do not have a keyword strategy for your website, what are you waiting for to create it? Here we share some tips and tools that will be of great help to you.
Why are keywords important?
Keywords, also known as keywords, refer to certain terms with which users usually find content on a website when looking for information on a specific topic, in different search engines.
In addition, through keywords, you can understand what people’s search intention is, gain relevance over competitors, adequately reach certain market niches and, of course, increase sales. If you still do not have a keyword strategy, here we will tell you how you can create business keywords.
7 tips for successful keyword selection
Define the objective of your keyword strategy
The first thing you must be clear about is the objective of your keyword strategy. Is this to create a website? Or, to position your content? Each of these aspects has a specific function, so it is important that you determine what you need it for. No matter what your case is, you must also take into account the search intent of the users.
Know the purchase phases of your customers
Once you define your objective, it is essential that you know the purchase phases of your customers, so you will know what they are looking for, what are the keywords with which they can reach you, and the way in which you can address them so that they keep in mind to your brand when making a purchase decision. In addition, defining these phases will help you better target the content you produce and introduce the right keywords. Ideally, you should try to cover all phases.
Describe your business
To continue with the search and selection of keywords, it is important that you know exactly which are the terms that best define your business, you can use the products or services you sell, the differences that your business has, the value it provides and even, talk about the characteristics that represent you.
Use natural language
Forget about complicated terms, remember that users ask questions on Google in a simple way, that is, they generate queries as if they were asking someone else. You should not only take into account natural language, but also the search intent of consumers and the way in which they might ask a question that is related to your products.
Lean on the long tails
Do not focus only in general terms, because these have a very high level of competition and therefore it is difficult to gain positioning with them. By this, we mean doing without words such as “mattress”, “bed”, “rest”, “base”, etc. The ideal is to bet on long tails, which not only include keywords, but also specific and exact terms. that reflect the search intention of the users, these are some examples of long tail keywords “crib mattress”, “king size bed”, “orthopedic mattress”, “anti-decubitus mattress”. Long tails will not only help you improve your chances of getting a good position, they will also be important to attract a more qualified audience.
Use search tools
The search tools for the selection of keywords will help you to check if the terms you chose are interesting and relevant to your audience, some of these will also help you to know the web traffic that each one represents. If you do not know which ones you can use, we will present three options later.
Make a selection
Once you have analyzed the relevance of each of your keywords, it is time to filter and select the best terms. This will help you decide what type of content you can generate or the type of categories you can assign, according to the search intent of your customers.
3 tools for searching and selecting keywords
SemRush
Although it is a paid tool, it is quite useful for creating a complete keyword strategy, since in addition to helping you analyze search terms, it will offer you information on other aspects. SemRush provides accurate and valuable data to obtain positioning.
Ubersuggest
In this case it is a simpler and more useful option. Thanks to Ubersuggest you will be able to make an effective keyword selection, find out the trends in search volume, access ideas to identify new keywords and know the difficulty of positioning that each one represents.
Google instant
We have all used Google Instant at some point in our lives, since it operates automatically, when entering a term in Google, which tries to predict the search intention, based on queries that were generated by other users. Google Instant will give you an idea about the possible questions that are asked about a topic, but it will not be able to offer you more information about it or offer data on the search volume.
5 phases to find the best keywords for your website
Analyze the user’s search intention.
First, it is necessary to find out the reason why the user performs a search. Knowing why and what you want to find or buy is essential to be able to provide you with what you really need.
To better understand it, a clear example is the difference that can exist between these three search terms: yoga, yoga classes or better yoga classes. As you can see, the objective behind each of these expressions is quite different, although at first glance it may seem insignificant. In the first case, you may only be looking for general information about that discipline. In the second case, he is already trying to understand how it works and is interested in the yoga classes, which tells us that he is thinking of signing up and for which areas. Finally, in the third case, by mentioning and asking what the best yoga classes are, she almost 100% confirms that she is considering signing up and wants to know what the best classes are for her. Taking into account factors such as proximity to your home, rates, schedules, etc.
In conclusion, it is obtained that only by changing one or two words is it possible to completely modify the meaning of a search. Therefore, the key to success, in this case, will be to do Keyword Research based on the user’s search intention.
Use SEO tools to make your keyword selection.
Whether free or paid, these tools are useful and almost essential when looking for the best keywords. Some examples of them are Ubersuggest, Answerthepublic or SEMRush.
Research and analyze the SEO terms provided by Google.
Surely more than once when doing a Google search you have ended up reading the “other questions from users” section to find what you were looking for or similar or complementary information. This point basically boils down to that. Observing similar questions and keywords that other users have previously asked is an extraordinary idea to be able to get closer with ours to what the new user is looking for.
Are your keywords easy to rank for?
A factor that we can never forget when choosing our keywords is the difficulty of the chosen words. If you choose some that are too complicated or convoluted, it will be more difficult for a user to deal with them, so perhaps you should consider using others that are simpler or more accessible to the vocabulary of most people.
Do Keyword Research on your competition.
Doing an SEO competition study is a fantastic idea to be able to find the best keywords for your website. This last phase is the only “paid” one and, therefore, voluntary, since the tools that analyze this type of competition are not free. By analyzing around 5 or 6 companies from your competition you will quickly find out which ones are the best keywords to use.
